Taylor Swift today announced that she has finally changed her record label. She signed up with Big Machine Records owned by Scott Borchetta based in Nashville, Tennessee, where Taylor began her career. Other huge artists such as Florida Georgia Line, Reba, Thoma Rhett, Rascal Flatts, Sugarland and Justin Moore are currently signed with Big Machine Records. Undoubtedly, Taylor Swift was the biggest artist on the catalogue for them and the label will be pretty sad to see her go.
However, Taylor Swift got on social media today to explain the reasons for her change of record labels to Republic Records and Universal Music Group. She noted down some critical factors that made her select this label.
- “I’ll own all of my master recordings that I make from now on.”
- “I asked that any sale of their Spotify shares result in a distribution of money to their artists.”
Taylor Swift had a pretty big run-in with Spotify when she removed all of her songs and albums from Spotify with the release of her 2014 album ‘1989.’ This had a massive impact on the music streaming giant, that they had to agree to Taylor’s conditions to have her music back on the website. A similar incident followed when Taylor Swift slammed Apple Music for not paying royalties to artists during their free-trial period. Apple Music had to change this policy a day after this letter was published by Taylor Swift.
So, it seems like Taylor is fighting the good fight for all the artists out there.
Taylor Swift called the new record label her ‘new home’ and also posted a picture with Sir Lucian Grainge, chairman and CEO of Universal Music Group and Monte Lipman, chairman and CEO of Republic Records.

Read Taylor’s Message to Fans on Changing Record Labels



In the last page of her letter, she pens down some heartfelt gratitude to her former record label-Big Machine Records. It has been her home for over 10 years and 6 amazing studio albums-‘Taylor Swift’ (2006), ‘Fearless’ (2008), ‘Speak Now’ (2010), ‘Red’ (2012), ‘1989’ (2014) and ‘Reputation’ (2017). Taylor Swift’s net worth grew to over $190 million in these years and we are confident that Big Machine Records grew along too. By the words penned by Taylor Swift to Scott Borchetta, the owner of Big Machine Records, there seems to be no love lost between the two camps.
We are certainly excited about this new chapter by the biggest Pop star in the world right now. Her contract with UMG or Republic Records on the number of albums is still a mystery.