Taylor Swift embraces all the beautiful colours associated with self-love in her brand new music video for “ME!” from the upcoming 7th studio album.
The 29-year-old pop star released the first song from upcoming TS7 today (April 26) and the fandom has never been the same. This song and video are important for a few reasons. First, this is the first music since her dark and gritty ‘Reputation’ era. Second, this song teased at strong signs of a new vibrant era coming up. Third, well, it’s just new music by Taylor Swift.
Taylor’s music video are always quite creative. The start of “ME!” music video is unique and does not forget to pick up things from where she left off in the ‘Reputation’ era.
The “ME!” music video starts off with a white snake slithering around and exploding into a thousand butterflies. You might remember that ‘snakes’ were one of the main themes of the ‘Reputation’ era. Hence, the beginning of the video signifies Taylor’s transition from the ‘Reputation’ era to the new era which is much much more colourful and happy.
The first scene from the “ME!” music video is of Taylor Swift and Brendon Urie of Panic! At The Disco in a nasty argument in Spanish. And Taylor seems to be more pissed off that they are fighting in front of their daughters–Meredith Grey and Olivia Benson. Half-way through the video, we see that Brendon gifts a new kitten to Taylor to fix her mood.
In an interview with ABC, Taylor Swift spoke about what this song means to her;
‘ME!’ is a song about embracing your individuality and really celebrating it, and owning it. I think that with a pop song, we have the ability to get a melody stuck in people’s heads, and I want it to be one that makes them feel better about themselves.
Watch “ME” Music Video by Taylor Swift Ft. Brendon Urie
Taylor Swift uses the music video to stan at the Country music trio Dixie Chicks, when the song sings “there’s a lot of cool chicks out there.”
Taylor’s creative team pulled off a reference to Mary Poppins when we see Brendon Urie descending from the skies with the help of an umbrella.
There is also one instance where Taylor Swift is dressed in a yellow office suit and she is surrounded by several other women in similar costumes and briefcases. There are seven briefcases circling Taylor, a reference at the 7th studio album in progress.
The pink telephone, that makes an appearance for a brief second at the 1 minute 3-seconds mark, also is an important clue. In the ‘Reputation’ era, Taylor’s famous quote was ‘the old Taylor can’t come to the phone right now. Why? ‘Cuz she’s dead.” However, since the beginning of the new era, it looks like the old Taylor does come to the phone now.
All-in-all, “ME!” music video by Taylor Swift is fun and happy and one you can dance to all weekend. Let us hear what you think about the song and the music video in the comments below.